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The Pequod
Dr Alistair Brown | Associate lecturer in English Literature; researching video games and literature

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Twitter @alibrown18

New Essay

Through exploring the psychopathology of Capgras syndrome, in which a patient mistakes a loved one for an imposter, The Echo Maker offers a sustained meditation on the ways in which we project our own problems onto other people. As a reflection on the mysteries of consciousness, the novel offers some interesting if not especially new insights into the fuzzy boundaries between scientific and literary interpretations of the mind. Read more

When to Tweet

Friday, September 13, 2013

For those who deal with social media, a quick heads up on a really useful tool that I have just discovered, called Tweriod. This (freemium) application analyses your Twitter account and notes the times of day and week when most of your followers are online. This gives an indication as to when important tweets might be most optimally scheduled.

It generates a report like the following, in this case for @READEnglish:

As you can see there is quite a variation through the day, with peak activity being around 1.00-2.00 weekdays, and 2.00-3.00 on weekends. This stands to reason, given that this is when morning traffic from the US also comes on stream. Previously, though, I've been posting a little later in the day, reasoning that mid-morning in the US and later afternoon in the UK (i.e. coffee break time) would be best. I'll now adjust the schedule accordingly.

This also reminds me, who tends to start work at around 7.00 in the morning, that whilst I may feel like 9.00 is mid-morning, everyone else is only just getting started. There is around 33% less activity among our Twitter followers at 9.00 compared to 14.00.

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Posted by Alistair at 3:38 pm


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